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The 2018 B2B Marketing Mix Survey revealed marketing challenges and top goals shared by B2B professionals across a number of industries including technology, insurance and life sciences. Use this helpful flow chart to see what steps you must take to achieve each of the four objectives marketers like you have identified as their top marketing goals for 2018. 


What's Inside

  • The top 4 marketing objectives for 2018
  • The sequential steps to take to achieve each goal
  • Key stats from the 2018 B2B Marketing Mix Report